Nov 18, 2014

Saving a Child, One Handwashing Kit at a Time


I have three super energetic monkies at home. Monkies who cannot seem to stop moving, playing, and getting all yucky and sweaty at the same time. 

We parents on the other hand, can do all we think we can to prevent our kids from falling ill - from feeding them healthy balanced meals to cleaning the toys and floor they play on. But that is only half the battle: our kids have to learn how to keep themselves healthy. 

And learning to keep one's body clean is a surefire way to remain healthy. Handwashing tops the list of healthy habits children should learn for one simple reason: Doing it often - and doing it right - can reduce the number of colds, flu, and other infections children get by 50%!

Proper handwashing requires soap and water. By rubbing our palms with an anti-bacterial hand wash like Lifebuoy, the soap breaks down the grease and dirt that carry most germs. In fact, did you know that washing our hands for at least 15 to 30 seconds with soap and water reduces germ counts by up to 99%? P;us, our hands smell great too!

Parents can impart these hand-washing steps to their kids through these simple steps: 

1. Palm to palm
2. Between fingers
3. Back of hands
4. Base of thumbs
5. Back of fingers
6. Fingernails
7. Wrists
8. Rinse and wipe dry

Lifebuoy Total 10 Handwash is proven to remove 99.9% germ protection in 10 seconds so one method that I taught the monkies is to sing the 'Happy Birthday' song! Easy peasy right?

Unfortunately, the reality of life is not all children around the world know the importance of good handwashing habits. Coupled with a lack of proper sanitation, 2 million children under the age of 5 die of infections like diarrhoea and pneumonia EVERY YEAR. And the sad part is, a lot of these deaths are actually preventable by the simple act of washing one's hands with soap.

So it is with this in mind that Lifebuoy launched the Help A Child Reach 5 campaign which aims to eradicate preventable deaths from diseases in countries like Bangladesh, Vietnam and Indonesia by teaching millions of children in rural villages around the world the life-saving habit of washing hands with soap. 

To get a feel of the heart-breaking nature of a mother's pining love for her lost child, have a look at Lifebuoy's Tree of Life video below:

Even though the video is a dramatisation of an Indonesian folklore, the problem of children not surviving beyond 5 years old in certain parts of the world is very real indeed. And to think all they need is the chance to be merely educated on the importance of the simple act of washing hands with soap!

Lifebuoy's Help A Child Reach 5 campaign has seen some degrees of success. In Thesgora, India where the programme was launched in 2012, the incidence of diarrhoea among children aged 12 and below was reduced overwhelmingly from 36% to 5%!

But Lifebuoy cannot do it alone. You can aid their cause by purchasing the Lifebuoy Lifesaver Handwashing Kit for only S$5 HERE. The kit contains one 200ml Colour changing Hand Wash (trust me, the kids will love this for sure!), a Lifesaver Playbook filled with activities for kids, a 3D animated scale that reminds kids to wash their hands regularly, a reminder wrist band and - what's a kit without fun stickers for kids too, right?

The kit contents are great to have but more importantly, you will be helping more kids around the world reach their 5th Birthdays! And as parents ourselves, we know that is all that matters.

For more information on Lifebuoy's life-saving social mission, visit HERE.

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ZZ's Mummy said...

I want the set of Night Safari tickets!

Chandan said...

Totally agree with you. Handwashing tops the list of healthy habits children should learn to reduce the number of colds, flu, and other infections. I have been using Lifebuoy and Dettol Hand sanitisers to protect my family.

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