Jul 24, 2015

Freshest Groceries Right to my Doorstep + GIVEAWAY!


Groceries are an an absolute necessity for every household but with kids in tow, shopping along the aisles of supermarkets is not exactly the template of a weekend outing for most parents. So unless standing in line to pay for groceries and lugging them home WITH cranky kids is your idea of fun, then shopping for your groceries online the comfort of your couch makes a whole lot of sense.

Personally though, I have only tried online grocery shopping a few times and those were for household items like toilet paper, detergent and diapers. Why? Simply because I still prefer to shop for fresh produce at the supermarkets as the vegetables and meat are definitely bound to be fresher than those sold online.

Erm, right?

With PurelyFresh, not anymore.

PurelyFresh is not your usual supermarket chain or a brand new start-up. They first started selling fresh vegetables locally at a wet market stall in 1998.  Almost two decades later, they have expanded and currently own four wet markets in the heartlands of Woodlands, Sengkang and Punggol!

Now, they have ventured into the online grocery shopping business to deliver the freshest groceries straight from the wet market directly to customers - all without the hassle of travelling. Not only are the groceries obtained on the day of delivery, every single item will have to meet its stringent freshness criteria before being handpicked and packed.  Once packed, the groceries are kept under low temperatures during delivery, and the temperatures are constantly monitored to ensure that freshness is retained.

In fact, they are so confident that customers will receive their groceries in a PurelyFresh state that you will get a 100% full refund if you are unsatisfied with the fresh produce!

In today's age of technology, all the freshest produce will count for nothing if the online store is not user-friendly or if the choices are limited. Thankfully, PurelyFresh stocks a wide variety of choices, even exotic fruits like Yellow Dragonfruits and Custard Apples.

Fresh seafood like fish (whole and sliced), prawns, stingray, cuttlefish, squid and sea cucumber make shopping for the freshest seafood a breeze. And yes, the whole fish will come free of all innards and other spare parts by the way.

One particular personalised service I like is PurelyFresh also provides customized orders for its fish, pork, chicken and other meats. This means I am able to request for the fish to be sliced or meat to be minced - just like at the fishmonger or butcher store at the wet market!

Oh, and another speciality that PurelyFresh offers is its fresh Yong Tau Foo selection, perfect for that impromptu steamboat meal with the family.

PurelyFresh offers delivery 7 days a week (FREE delivery for orders $60 and above for a limited time only!), from Mondays to Sundays (including Public Holidays) and from 10am to 12 midnight, with 7 convenient 2-hour time-slots to pick from. So once I had all my items in my shopping cart, all I had to do was to pick my delivery date and time and I was set to receive my happy loot.

The plastic bags of groceries came delivered within a styrofoam box (which the delivery guys took back) so as to ensure everything was fresh right to doorstep. I also liked how the individual items of fish, meat and vegetables were packed separately.

I must say I was also left impressed by how fresh the items really were. The vegetables were green, without a strand of shrivelled stalk while the carrots, mushrooms, blueberries, onions and potatoes were in excellent condition. As for the meats and fish... well, I will just let the photos do the talking.

You may not be able to tell from the photo but the kampung whole chicken was really huge! So huge in fact, that the wifey decided that in order to save some fridge space, she would have to cook one of the monkies fave dish - Chicken Stew, using ingredients from PurelyFresh!

5 carrots
5 potatoes
1 big onion
1 whole chicken
1 packet of brown mushroom
1 can of Cream of Mushroom
5-6 bay leaves
Black ground pepper
Black pepper seed
White pepper seed

2 tablespoon oyster sauce
2 tablespoon dark soya sauce
2 tablespoon light soya sauce

1. Add marinade to chicken and leave aside for 30 minutes.
2. Add black and white pepper seed to oil.  Amount adjusted to individual’s preference.  Fry till fragrant.
3. Add in quartered onions. Fry till fragrant.
4. Add in potatoes and carrots. Fry for about few minutes.

5. Add in water.
6. Add in chicken.
7. Close the cover and simmer for an hour.
8. Pour can of cream of mushroom soup in a separate bowl.  Scoop a little soup from pot and mix with the cream soup.  Stir till cream soup is mixed and pour back into pot.
9. Continue to simmer for about 15 minutes.

And there you have it, yummy Chicken Stew!

The stew goes especially well with rice, and the boys always ask for second helpings when the wifey cooks this dish! Okay, me too actually.

With convenience and freshness guaranteed at a few clicks, I think I can really get used to shopping for groceries online. And if you wish to enjoy the convenience as well, GREAT NEWS! You may just get the chance to do so, courtesy of a $60 shopping credit and free delivery for THREE readers!

CONGRATULATIONS to the following three winners!

1. Jia Jun
2. JasJay Yee
3. Khor Lee Ling

You have each won a $60 shopping credit and free delivery! Kindly email me at kelvin@cheekiemonkie.net for details of your prize redemption by 7 August 2015. Thanks!


To participate, simply complete the following steps:

1. LIKE PurelyFresh's Facebook Page HERE.
2. Leave a comment either in the comment section of this blog post OR on our Cheekiemonkies' Facebook corresponding post HERE once you have done so.

*Important: You have to complete all two steps in order to be eligible for the giveaway.

SHARE this blog post of the giveaway on Facebook for a bonus chance! Remember to set your profile to public so that I can see the shared post.

Giveaway ends on 31 July 2015, 2359 hours.

To start shopping or for more information, visit www.purelyfresh.com.sg.

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Carol Mei Mei said...

FB name: Carol Mei Mei Lim
liked and shared your post. thanks!

Keviny said...

I'm most impressed with the quality of this service and the freshness guaranteed. The peace of mind offered by Purely Fresh is truly a lifesaver in this regard!

Anonymous said...

FB: Chengling
Liked and shared!

Impressed! love the freshness!

Yean Tan said...

This is indeed a very convenient way for working mother to shop for groceries!! I so need this. Liked and shared!!

Anonymous said...

really convenient, no more queues and squeezing or waking up early to make a trip to the market. Liked and shared!

FB: shirley chan

~~吳大娘 - 吳懿恩, 吳懿倖和吳勇樂的母亲大人~~ said...

I am not a fan of online shopping especially not for fresh produce .. so I am hoping that I can win this so that I can experience how effective online shopping can be :)

FB: Michelle Ong

Rina lim said...

It very convenient for busy working mum. no need travel and yet can have fresh ingredients.

FB: Rina Lim

Anonymous said...

Thank you for introducing this to me! As a working couple, sometimes we just do not have the time for grocery shopping although we both enjoy cooking and are trying to eat healthily. This would be such a useful concept and service for us ::)

Anonymous said...

Sorry, forgot to add - FB name: Amy G Lin/ amyzinger@hotmail.com

LaiYee~Lilo said...

Never come across this Purely Fresh until read your blogpost. Great service offer by them!

Anonymous said...

FB name: Tan Peng Peng
Email: gbping2002@yahoo.com.sg
I'll give Purely fresh a try after reading this blog post. Thanks for sharing the chicken stew recipe!

Anonymous said...

Very interested to try out this Online grocery shopping for fresh food after reading the blog.
Lyn Teo

Anonymous said...

Thank u for sharing! Love it!

Evelyn Hu said...

FB: Evelyn Hu
Liked and shared!

Anonymous said...

FB : Debbie Ng

Liked and shared! Hope to win the credits and start buying fresh food to cook up a feast for my family!

workingmom said...

FB : Carolyn Lim
Email : carolyn_lim2004@yahoo.com.sg
Liked & shared.

I didn't know we can order fresh produce online. Thanks for sharing this with everyone. Hope to win so that I can try the freshness of Purely Fresh.

girls and me said...

FB: KaRen Ong
Liked and shared!

I am a big fan of online shopping. Wow.. This is a good place for me to do my fresh produce shopping. Hope can win it!

Lai Zheng Wei said...

Name: Lai Zheng Wei

Liked & shared!

Leila Chua said...

Hi Kelvin,

I have liked and shared :)
Hope to win this Purely Fresh online grocer giveaway for my mother,
so that she do not have to queue up for payment and carry heavy grocery back home.

Thank you!

Anonymous said...

FB: Andy Neo
Liked and shared!

DK said...

A convenient and fuss free way of grocery shopping. Great for working mothers who might not even have time to go to the supermarkets or wet markets.

Unknown said...

Heyyyyy newspapers on the dining table! So old school!

Jingxian said...

convenient way of grocery shopping.
FB: Jingxian Liang

Vincent said...

FB : vincent lee wee ping
wish me luck

Cheekiemonkies said...

Hi Adora,

YAH, it's a 'tradition' from my growing up days. Haha

Jolin said...

It is so convenient to order fresh produce online and have them delivered to our house!

Sweetheart Rachael said...

FB: Cynthia Lau
liked and shared

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